Read this book and you will forever enjoy cold calling with confidence because you'll know what to do and say at every stage of a sales appointment call. You will know how to fill your diary with new business opportunities using a 5 stage process that has already proven successful for salespeople and small businesses, and field sales teams in an array of industries. Follow this short course and you'll know:How to create a cold call in 5 simple stages. The objective at each stage of the call.What to do and say at all times.How to lead prospects through the 5 stages.Techniques that will help prevent and overcome objections.How to make your calls specific to your prospects.When you know all of the above, you will be able to enjoy making cold calls with a confidence that shines through in your voice.